134 West

Archive for the ‘Mobile Marketing’ Category

POISON APPLE ends Los Angeles run. Next, NYC?

In Mobile Marketing, Our Work, Theater, Transmedia on November 15, 2011 at 8:16 pm

Posion Apple, produced and directed by Susan Lambert, written by Sean Galsuzka and starring Sean Galuszka and Chris Sams has ended it’s Los Angeles premiere run with a special one-night only encore performance in a Pershing Square loft apartment in downtown Los Angeles!

Thanks to all who supported our original production through Kickstarter and to our amazing audiences for coming out and seeing us.  We got great press and reviews. You can check out this week’s Huffington Post article on Poison Apple, the nature of theater and how smartphones are making us dumb. Like us on Facebook and check out some of our reviews. We are 100% SWEET on Bitter Lemon!

More Reviews: Backstage,  LAWeekly (scroll to near the bottom) and Frontiers Magazine. We’ve shut down our TEXT messaging, but thanks to all who texted to get Poison Apple updates and the special transmedia Text pre-story to the show. Here’s another fascinating article by Steve Julian on Poison Apple writer Sean Galuszka. Next up: Deciding if 2012 will have us going to the New York Fringe Festival or the Edinburgh Fringe Festival… or BOTH!?!

Poison Apple Continues

In Mobile Marketing, Our Work, Transmedia on June 22, 2011 at 11:30 pm

Text "poison" to 41411 for more info Poison Apple

134 West is proud to produce an original one-act play, Poison Apple, written by Sean Galuszka and directed by Susan Lambert. After a sold out premiere at the Celebration Theater as part of the 2011 Hollywood Fringe Festival we are playing Fri. & Sat. nights through Aug 13th! And for interested folks with a mobile phone, the play started a week before it’s premeire, with a special mobile transmedia effort – one of the first ever pre-show text stories for a play. Fans of the show could text “poison” to 41411 to follow characters having a text conversation leading up to the show’s premiere. Very exciting!  Find out more & get tix: http://www.brownpapertickets.com/event/185973